Bring more potential customers to your site with search engine optimization and pay-per-click advertising.

FREE Traffic! It sounds great, but the reality is that it takes a lot of time -- and money -- to attain search engine rankings. But once attained, you have relatively long term generation of traffic built on an essentially fixed cost foundation. Search engines become more sophisticated every day, but fundamentally they always attempt to reward relevant content and link reputation.

Relevant content is germane to the subject matter, but also reflects terms that are found in frequent web searches. The first step in search engine optimization is identifying actual search terms used to find products, services, and information similar to your own. Not only must the terms be isolated, but the number of times these terms were used in a given time period, say a month, must be identified. It is also helpful to compare the number of searches to the number of pages returned for these searches so an idea of competitiveness can be attained. To the extent possible, thought must be given to whether the term calls the visitor to action and how valuable the term is relative to the item being sold and in affecting customer retention (i.e., how many future sales follow on the initial one).

Link reputation reflects the “votes” other sites cast in favor of your own. Search engines do appear to attach some importance to link popularity – the number of links pointing to your site. But, its importance is relatively small compared to link reputation. Links from a few “authoritative” sites within the same thematic area as your site can be more important than dozens of less relevant ones. Also, links with relevant keyword content in the link text can add value the merit of the link.

There are many short term tricks and loopholes that can be exploited, hoping to manipulate search engine results. But they carry the risk of penalty to your site if detected and usually only offer short term gains when effective. E-Commerce Ventures is committed to ethical SEO practices that minimize the risk of penalty to you. We believe observance of the fundamental principles of content relevancy and link reputation will serve you best in the long run and today too.